Find the best promotional products in Canada for your business: A guide
The secret to any brand’s strategy is their promotional products. These products have a magical ability to stick around for ages, both literally and metaphorically. These items, whether it is a pen which never runs out or a bag used in more supermarkets than you can imagine, leave an impact. Keep reading to find out more about promotional products Canada.
You’re in Canada, and are you looking for promotional items? Hold on! You can’t just slap your logo onto anything moving. Your brand should be remembered by your target audience.
Let’s start by talking about the reasons why these items are necessary. Imagine you’re giving out custom mugs to attendees at an event. Imagine someone drinking their morning coffee in that mug and thinking of your business every day. This is some serious branding! Create touchpoints with meaning.
Let’s look at what makes a product promotionally valuable. Or maple syrup, since this is Canada.
Understand Your Audience
Have you ever given a Snow Globe to someone that hates the winter season? Exactly. It is important to understand your target audience. Do they have a high tech mind-set? Choose USB or wireless chargers. Do they enjoy exercising? Consider water bottles and yoga mats. You want them to feel as if you got them.
Qualitative Over Quantitative
Everyone loves quality products, unless they’re given free pizza at the office. Investing in quality items will pay big dividends. The quality of the item will be associated with your brand.
Eco-friendly Options
Green is now the color of choice! Eco-friendly products are a great way to gain brownie points. Consider reusable straws or bamboo pens.
You Can Use It
It’s doing nothing if it goes straight to the trash before you can even say “promotional”. Think about items that people can use every day, such as phone stands, stylish masks, and power banks (thanks to 2020).
Local Flair
Do as the locals in Rome or Toronto! Include some Canadian pride in your promotional products. What about maple leaf stress balls? Check! Check! Double check!
Customization Is Key
Customized is more interesting than generic! Personal touches, such as names and special messages, can be a game changer.
Okay, then. Now let’s look at some categories.
Tech Gadgets
They are always popular because everyone loves shiny, new gadgets. Anyone can brighten their day with wireless earbuds and portable speakers.
Office Supplies
Consider alternatives to the classics like pens and notebooks. What about ergonomic mousepads and desk organizers?
Clothing
Old-fashioned t-shirts and hats are still popular. Why stop at just t-shirts and caps? Even socks, jackets and hoodies can act as walking billboards to promote your brand.
Drinkware
Think about travel tumblers or stainless steel bottles for water as well!
Health & Wellness
Last year, hand sanitizers dominated the market but stress balls and health kits also made a big impact.
It’s important to choose promotional items that represent your brand well.
Finding the right promotional item isn’t rocket-science, but it does take some thought and creativity.
Don’t hesitate to dive in and take advantage of the many opportunities that await you.